Entenmann’s® Donuts Teams Up with the
World-Famous Harlem Globetrotters for the 2017 Season
The two iconic brands will hit the road and put a full court press on family fun!
Bay Shore, N.Y., December 15, 2016 – This is one sweet match-up! Entenmann's® Bakery, a division of Bimbo Bakeries USA (BBU), is proud to announce a partnership with the world-famous Harlem Globetrotters during the U.S. leg of their 2017 World Tour.
These two fan-favorites will come together for an all-star collaboration, combining the team’s winning moves with the ultimate family favorite, delicious Entenmann’s® Donuts.
Known as worldwide icons, the Harlem Globetrotters have made their mark on fans young and old over the past 91 years with their family-friendly entertainment and incredible basketball skills. To make this year’s tour even sweeter, Entenmann’s®will be joining the Globetrotters to share their famous donuts with fans throughout the country.
“The Harlem Globetrotters’ fun-loving spirit embodies what Entenmann’s® delicious baked goods have meant to consumers for generations,” said Lorraine Hale, Senior Director of Marketing. “We are thrilled and honored to announce this partnership and hope to add to the smiles that the Globetrotters bring to families around the world.”
Throughout the Harlem Globetrotters’ 2017 season, fans will be able to sample Entenmann’s® Donuts at select games across the country and are in for a real treat as the team finds new ways to enjoy the classic favorite Rich Frosted, and bite sized Pop’ems Donuts. Starting January 14th, fans can enjoy even more of the fun on and off the court with meet and greet opportunities at key retail locations in select markets, and a sweepstakes featuring Globetrotters and Entenmann’s®-themed prizes. Fans are encouraged to check out the Entenmann’s® Donuts Facebook page to score the latest information on how to get involved.
“It’s always fun when a partner comes to us with big ideas, and as fans will see, the 2017 Harlem Globetrotters season is going to be ‘popping’ with Entenmann’s® Donuts,” said Howard Smith, president of the Harlem Globetrotters. “We’ve got a few tricks up our sleeve for the 2017 World Tour and Entenmann’s® Donuts will help make this year one for the record books.”
About Entenmann’s® Bakery
Entenmann’s history dates back over 118 years to 1898 when William Entenmann opened his first bakery in Brooklyn, New York. By the 1960s the company was selling delicious donuts throughout the New York metropolitan area; by the 1970s it began selling nationwide. Today, Entenmann’s markets over 100 different baked goods in the U.S., producing 780 million donuts a year – one of which is the #1-best-selling classic Entenmann’s Rich Frosted Donut introduced in 1973.
About Bimbo® Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 22,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Freihofer's®, Heiner's™, Marinela®, Mrs Baird's®, Nature's Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®. BBU is owned by Mexico'sGrupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 22 countries.
About the Harlem Globetrotters
The Harlem Globetrotters® are legendary worldwide, synonymous with one-of-a-kind family entertainment and great basketball skills for the past 90 years. Throughout their history, the Original Harlem Globetrotters have showcased their iconic talents in 122 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans – among them popes, kings, queens, and presidents – over nine thrilling decades. Sponsored by Baden Sports, Harlem Globetrotters International, Inc. is a wholly-owned subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S. For the latest news and information about the Harlem Globetrotters, follow us on Twitter @Globies and Facebook.